Why?

Why is this P.O.C. the number one book in America right now? From the back cover: "It has been passed down through the ages, highly coveted, hidden, lost, stolen, and bought for vast sums of money. This centuries-old Secret has been understood by some of the most prominent people in history: Plato, Galileo, Beethoven, Edison... Now the Secret is being revealed to the world." Um, OK. Lemme save you some money. Next time Bill and Ted's Excellent Adventure comes on cable, pay attention when they say "Be excellent to each other." Same message. Same universal truth.